OnePlus’ Oxygen OS started out as a “breath of fresh air”. Now the business seems to be constantly on damage control. What happened?
On January 30, 2015, OnePlus officially announced the name of its new internal Android skin: Oxygen OS. In advertising, he used the company’s big trademark to prove his reasoning: “Oxygen as an element is the epitome of simplicity, but it is also very powerful. Oxygen is everywhere around us. It’s all part of us and what we do.
Make water, dig valleys and move mountains. On its own, it is simple and clean, a basic building. But on a bigger project, he can do amazing things, just like us. In other episodes, the company used the term “breath of fresh air” to play with oxygen and dealt with masks popular at the time, most of which were inflated. It starts with deployment issues, poor features, and complicated update processes, for people who own OnePlus devices with the original Cyanogen operating system. However, over time the Oxygen operating system has become a revelation.
Customize the Community ROM. It’s basically a pure Android system, but there are some new tweaks that most users love. Compared to the competition, its simplicity (and OnePlus’ relatively small hardware combination) makes it super quick to upgrade. These times are hard to remember today. Now, even the most loyal OnePlus fans seem to be complaining about Oxygen OS. We have a lot of articles on issues that users have encountered due to bug fixes and delayed releases. “Stable version.
The comments area of these posts is full of people who say they have given up or are considering dropping OnePlus in the future. What happened here? Oxygen OS-A Brief History Robert Triggs has an excellent article on the history of Oxygen OS. I suggest you read it, but I will provide you with an abridged version here. When OnePlus came out, it was running on cyanogen. Inc. develops custom ROMs for its smartphones. Cyanogen grew out of a custom ROM community that has been around in a flexible, non-commercial way for quite some time. The first commercial product was a huge victory for OnePlus One against the community of custom ROM developers. It turns out Cyanogen Inc. is a complete disaster.
Ineffective management and a series of unfortunate events swept away the company’s darling and forced OnePlus out of Cyanogen. As it is not possible elsewhere, the most obvious decision of OnePlus is to create its own skin. Existing mobile phones with Cyanogen OS installed on Oxygen OS. Considering the technical knowledge required for this type of transfer and that Oxygen was essentially Android stock when it was first released, it’s not easy.
Newer OnePlus phones were equipped with oxygen / hydrogen, and eventually OnePlus ditched hydrogen and provided oxygen for all models. In addition, the company is also working hard to add new features to the skin to make it more competitive. At the end of 2016, Oxygen OS 4 stalled. Most of the errors are gone, the features are rich, and the refresh rate is unforgiving. This golden age, approximately from the beginning of 2017 to the end of 2019, is an important reason. Why Oxygen OS has gained a reputation as one of the best skins for Android.
When OnePlus debuted, it was clear who its audience was: Android geeks. Only you need the invitation code for online sales; his connection to Cyan; they focus on direct communication with fans through community forums. They are basically the favorites of Android fans. OnePlus is clearly a nerd affiliate, not a standard company. OnePlus may have been planning to focus on this niche audience for some time. For example, there are rumors that the company only wants to sell 50,000 OnePlus One.
When he finally sells over a million units, it can be as amazing as the rest of us. So it’s not a niche brand. -A million smartphones were sold in the year following its existence. Many fans did not like this news. Much like an underground organization that suddenly became very successful, OnePlus now faces strong opposition from fans as they have committed the great crime of success. This rapid growth brought many growth problems to the company.
Instead of focusing on the needs of Android developers, technologists and fans who criticize iOS, OnePlus should also focus on ordinary consumers. There is no doubt that this shift in focus has diverted the attention of Oxygen OS fans. Has a wider appeal. This also applies to devices. Just look at the design changes from the OnePlus 2 to the OnePlus 3. The former is basically the updated OnePlus O.