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Congratulations, you have decided to design your own mobile app! Yes, these are the times when an app is not just beneficial to businesses, but a powerful product in itself. However, it certainly does not involve a one-size-fits-all strategy. Here are 5 things to consider when designing your mobile application:
Target Audience:
Have a well-defined target audience. Be specific about your audience’s geographical location, demographic, preferences, tendencies, and requirements. For example- if you are a women’s apparel company, you need to choose heavily visual content with a feminine look and feel via colors, motifs etc.
Market Competition:
Every product needs a buyer. Does your product have enough demand to ensure that people download your app? For instance, if you are launching a messaging application, your competitors are Whatsapp, Facebook Messenger, Snapchat, WeChat and so on. In this case, your application needs to have a highly unique and advanced offering in order to become successful within this category of apps.
Type of App:
If your application aims to have features specifically for a mobile user, it is best you go for a native, designed for the platform you choose (Android or iOS). If you already have a successfully running website, one can go for a hybrid, which has the basic functionality of a native but has the internet browser within that application- which means it depends on the website to run, and cannot run offline. Hybrid Apps are also lighter in the pocket.
High degree of usability:
Whichever mobile application you design should appeal to the end user. Appealing graphics and images will prove to be skin deep if the app is not responsive. Clean display, a short loading time, bold navigation elements are a must. Touch friendly features like drag, pinch and swipe (think Tinder right swipe!) are also essential if you truly want users engaged on your application.
App Marketing:
Ha! You can’t skip this step. If you’re designing an app, make sure to build a marketing strategy simultaneously. This can range from in-app marketing to building a good landing page and promoting the app on social media channels. Even more importantly, you should spend time crafting a creative app description for the Apps Store (or Google Play). It is literally like the app’s resume or your bio on a matrimonial site!
Whether you are an App UI designer or a company looking to get an app made, we hope the above pointers have encouraged you to step into the app designing process with awareness. If you have a clear vision of the app’s purpose, give attention to refining wireframes and prototypes and market the app well, it will be sure to create an impact.