There’s a new place to explore, full of brands, platforms and events. The Metaverse is a virtual environment that allows users to interact with each other and with digital content in three-dimensional space. It’s a brave new world for business, with endless opportunities for marketing, promotion and engagement. Before jumping into the metaverse, here are some examples of how the metaverse can be useful.
Roblox
Roblox is a user-generated online gaming platform that allows users to create and play games created by others. The platform has over 20 million monthly active users. Brands such as McDonald’s, Nike and Adidas have all created games on the platform to achieve young consumers through interactive gaming experiences. For example, McDonald’s has created a game called “McDonald’s tycoon”, in which players can run their own virtual McDonald’s restaurant.
Many companies also use Roblox to host online events. For example, Nike has held virtual racing events where players can compete for prizes. These events are a great way for brands to engage with their target consumers in a unique and interactive way.
Decentralized
Decentraland is a digital world that runs on the Ethereum blockchain. It is a decentralized user-owned platform where users can buy, sell or rent virtual land. Terrain is permanent and unchanging, and users can use it to create virtual experiences called scenes. Users can also use Decentraland to interact with others, play games, or make purchases.
Some of the brands that use Decentraland include Samsung, Coca-Cola, and L’Oreal. They use Decentraland to create immersive experiences. For example, Coca-Cola has created a virtual vending machine where users can buy virtual Coca-Cola products. L’Oréal has built a virtual makeup store where users can try on makeup and buy products.
These brands often use social networks to promote such initiatives. For example, they create short YouTube videos designed by VistaCreate to reach more people and fuel their curiosity about upcoming Metaverse events.
Cryptovoxels
Cryptovoxels is a decentralized virtual global platform that allows users to do anything with plots of virtual land. The platform uses blockchain technology to verify land ownership and transactions. Cryptovoxels also has its virtual currency, called Voxels, which is used to buy or rent land or to purchase in-game items.
Several brands have used Cryptovoxels to create virtual experiences, including Red Bull, which hosted a virtual music festival on the platform, and BMW, which created a virtual car showroom. Red Bull used Cryptovoxels to organize a virtual music festival with performances by several DJs. In turn, BMW has created a virtual car showroom on the platform, allowing everyone to explore the company’s vehicles.
Nvidia Omniverse
Nvidia Omniverse is a new platform focused on creating, collaborating and sharing objects in virtual reality (VR) and augmented reality (AR). It is designed for use by businesses, schools, and other organizations to create engaging experiences for their customers or employees. For example, a retailer could use Omniverse to create a virtual store that customers can explore, or a school could use it to build a virtual classroom. Additionally, the world’s top brands, including Coca-Cola, Daimler, and Airbus, use Omniverse.
Horizon Worlds
Horizon Worlds is a virtual reality-based social media platform that allows users to create and share content with others. Brands can use Horizon Worlds to build their virtual world, promoting their products and services there.
Currently, however, Horizon Worlds is a pretty raw platformer. This does not mean that it is unworthy, quite the contrary. experts State that beyond the drawbacks of the platform, it has promising potential and may even surpass other Metaverse platforms in the future.
Sandbox
Sandbox is a great platform for testing new ideas in a controlled environment. For example, a brand can use Sandbox to try out a new product before launching it to the public. It allows the brand to collect customer data and feedback in a safe and controlled world.
Google, Facebook, and Amazon are a few companies that operate Sandbox. They use it to test new features and products before releasing them to the general public.
Dream Space
Somnium Space is a full-fledged, user-owned virtual world built on the blockchain. In Somnium Space you can explore, play games, develop and socialize in fully decentralized virtual reality (VR).
Somnium Space is powered by the SOMN token, enabling different in-game transactions. Some brands using Somnium Space include Decentraland, High Fidelity, and VRChat.
disney
Disney Metaverse is focused on creating and managing digital experiences for its customers. Disney offers a set of APIs that allow businesses to integrate their digital experiences with other Disney products and services. Disney Metaverse is used by various brands, including Disney, Marvel, Star Wars, and Pixar.
The CEO reports that the Metaverse is so promising that the company will not limit itself to reproducing tracks already available on screen. Instead, it will consider creating a unique product tailored exclusively to the Metaverse.
Conclusion
Metaverse brands are the future of digital marketing. By creating a 3D virtual world, businesses can connect with their customers more discreetly, creating a more personal connection that can lead to brand loyalty. The bottom line is this: Metaverse platforms provide a more interactive and engaging user experience, which leads to increased customer retention and conversions.