Google suspends many lists of GMB companies, especially when updating the algorithm. A suspended registration means a huge business loss for the business owner. Unfortunately, Google never tells you why your listing was suspended.
Google My Business suspended due to quality issues
Although you can request a review, Google support rarely responds to requests. In such a situation, prevention is better than cure. Since it would be very difficult to recover your ad, we advise you to read this article to avoid any possible suspension of your GMB account.
GMB flexible suspension and rigid suspension
There are two types of suspension of Google My Business accounts: flexible suspension and firm suspension. In the case of flexible suspension, you will notice a label hanging on the GMB home page and you will not be able to change the details. However, the listing will remain in Google search and if it has a store location, you can also access it on Google Maps. In the event of a firm suspension, the file is completely deleted from Google search and Google Maps.
- Never false GMB notice
- Make sure that no other verified company is listed at your business address
- Keep the address on your website the same as the address on your company’s GMB list
- Keep the address and phone number on online quotes the same as your GMB ad
- Do not make unnecessary changes to GMB profile information
- Do not use a physical address for a service area business
- Do not use forwarding URLs for your website
- Don’t add unnecessary keywords to your business name
- Do not include a virtual office address as an address on the GMB list
Prevent the suspension of the Google My Business listing
You can prevent the suspension of your GMB accounts as follows:
1]Never false GMB notice
Google recently clarified that fake reviews are illegal. This means that false reviews would not only lead to a firm suspension of your GMB account, but also to legal issues. The problem is, most people think they can get away with fake reviews if they’re smart enough, but Google monitors a lot of your data, location, and interactions, and knows exactly when you get fake reviews.
It is advisable to convince your customers to give positive reviews, but never try to create reviews for the business that you have never provided.
2]Make sure that no other verified company is listed at your business address
Google allows multiple companies to use the same address only if there are separate booths for different companies. A perfect example is a private collaborative office. However, you are not authorized to manage two companies from the same address.
In the event that another company has falsely verified its file for your business address, you can contact it to modify its file. Otherwise, you can report it to Google.
3]Keep the address on your website the same as the address on your company’s GMB list
You must use the exact same address and phone number as on your business license for all accounts associated with Google Business. This means that the address must be the same for your domain email account, website, and GMB list. A different address or phone number is a clear indicator.
4]Keep the address and phone number on online quotes the same as your GMB ad
Google checks your company’s online quotes, you judge the authority of your GMB ad. Although the address may vary a bit depending on the online platform, if it is in a completely different location, Google can make a flexible suspension on your GMB account. In this case, you will need to produce a commercial license.
5]Do not make unnecessary changes to GMB profile information
Honestly, we don’t know the reason, but most accounts are suspended when the account owner tries to change information such as business address, website, main category, phone number, etc. It is therefore advisable to sort this information over the long term before creating your GMB corporate account.
6]Do not use a physical address for a service area business
A service area business is a business in which you visit the customer’s location to provide services. Google doesn’t want business owners to use a physical address for service area business lists, as doing so would disrupt the algorithm.
The simple logic is to use a physical address for your business only if your customers actually visit your store or business.
seven]Do not use forwarding URLs for your website
A forwarding URL means that your website’s URL redirects to another website. This mainly happens when you edit the website after registering it on your GMB profile. Google usually checks your business using the domain’s email ID, and if you change this list, Google can impose a soft suspend and request your business license.
Changing the details of a GMB profile may result in the suspension of their GMB accounts, and users are therefore trying to redirect the website URL. But if the Google team finds it, it will surely suspend your account.
8]Don’t add unnecessary keywords to your business name
In order to rank their GMB ads better, business owners tend to add the location or characteristic of their business as an excess keyword to their business name. For example. Write “Yellow Trails Media Pune” instead of “Yellow Trails Media”. Google understands the purpose of these changes.
If Google detects an unnecessary keyword in your company name, this will result in a phase out and a commercial license will be applied for. The company name must be the same as on the commercial license, otherwise your listing will be deleted for Google search and Google Maps.
9]Do not include a virtual office address as an address on the GMB list
A virtual office is an address that you have rented at a prime location, where neither your office really exists, nor that you visit as a professional. You just pay reasonable monthly rent to use their address as your business address and sometimes they can receive and forward your mail.
Google hates this practice and if your business address turns out to be a virtual address, this results in a firm suspension of your account.
Request the reinstatement of the Google My Business listing
Once you have satisfied yourself that you have met all of the above requirements, you can apply for reinstatement. These links will help you:
We hope this article will help you prevent the suspension and reinstatement of your GMB account.