Marketing your business or products is neither cheap nor easy. Many have spent their entire lives learning marketing and honing their advertising skills in order to help others achieve their goals. In addition, companies have spent a lot of money for years on TV ads, magazine ads, billboards, etc. Over the past few years, many have shifted from traditional marketing and focused on social media. All of these methods have been shown to be effective; however, most of them will cost you a lot of money.
This begs the question: is there a more affordable and cost effective way to market your business? The answer to this question is quite simple – there is. Of course, we are not talking about providing quality products and provide quality services. No, we are talking about stickers. Stickers are indisputable the cheapest and most effective way to market your service or product and we’re about to show you exactly how they can benefit your business when used as a marketing tool.
1. They are profitable
First, let’s start with one of the most obvious advantages of stickers – they’re cheap. Creating a successful marketing campaign often means setting aside a large budget, as in most cases, advertisements, billboards, and advertisements cost a lot of money. In contrast, stickers do not. They’re pretty inexpensive compared to the rest of the marketing tools you could use, but while they’re more affordable, they’re just as effective.
Getting the most out of your budget is essential. You see, the point of a marketing campaign is to attract potential customers, not to spend money. This means that you must display your advertising material in public. Now, what these materials are going to be is not that important. You can buy a billboard and have an ad that is 20 feet wide, but that doesn’t mean it will attract more views. Just because something is bigger and more expensive doesn’t mean it doesn’t improve it. At least not in the marketing world.
2. They are an “offline” tool
As we mentioned at the start of this article, nowadays most businesses tend to advertise online, using social media or other platforms. This means that the online marketplace is too saturated with ads from various companies and let’s be honest – all we do is ignore them or use ad blockers. On the other hand, traditional or “offline” marketing, as many like to call it, is becoming somewhat forgotten. This means there is less competition in the offline space which means you are more likely to be noticed that way.
3. They are unique
Another advantage of personalized stickers is that they are unique to your business. They will help you stand out from an otherwise dull sea of recycled promotional material. You see, designing your own personalized sticker can set you apart from the competition in a unique way. You can create unique designs to print and then share. However, keep in mind that just printing your stickers anywhere may not give the same results. According to customsticker.com, find a cheap personalized sticker printing service will make a significant difference in the quality of the product which will ultimately affect their effectiveness.
4. They can double as labels
Another good thing about stickers is that they can be used for many purposes. That’s right, a quality sticker can easily be used as a label for your product. While this may not seem like a marketing tool, at first glance let us ask you this: would you buy a product with the wrong label? Probably not. This is because we expect labels to attract us and interest us in the product available. A good sticker, which also acts as a label, can attract many future customers, and what is that if not great marketing?
5. They are a great promotional item
If you’ve ever visited a business conference or event of some sort, you’ve probably been bombarded with various promotional items. If you pack them all, you will probably need an extra suitcase to pack them all. The company will use pens, pencils, calendars, coffee mugs, badges, notebooks and various other products. promotional items. Now let us ask you another question? Aside from coffee cups, what do others have in common? That is true. They have an expiration date. Calendars will be useful for a year, a pen for about a month, and no one uses pencils anymore.
However, the stickers do not have an expiration date. You can grab them, stick them on your car or laptop and enjoy them for as long as you want. Plus, people will thank you for not lining their pockets with bulky promotional items. All of this combined makes the sticker an absolute king of promotional items.
6. They don’t feel like a marketing tool
In general, people don’t like advertisements and promotional material. They don’t like being forced to read, listen to, or watch your ad, so they turn their heads and walk away. What sets the stickers apart, however, is that they don’t feel like an advertisement or promotional material. They appear as a gift. Whether it’s because they look good and are genuinely useful, unlike flyers and brochures, we can’t say, but in general people like to receive stickers as a gift. With that in mind, a cool personalized sticker with part of your branding can be very useful for a ‘non-marketing tool’.
7. They strengthen the bond between you and your customer
Making the customer feel appreciated is the best way to keep them coming back. For example, you can use stickers as gifts that you sent to your customers after making a purchase. It will make them feel appreciated and keep them coming back to you. This is the ultimate goal of marketing – don’t you agree?
Additionally, a satisfied customer will speak highly of you and your business, which is essentially word of mouth advertising. So you get two birds with one stone.
As you can see, the stickers are a lot more versatile than what people attribute to them. All you need is a little creativity and imagination and you can use these bad boys anytime you want. Hope we’ve given you some ideas on what you might do if you decide to go this route.