The Best And Worst Smartphone Branding Partnerships

The best and worst smartphone brand partnerships

In this short blog post, you’ll see the worst phone brand partnerships ever to hit the market. We will show you their specificities and their design.


In today’s fiercely competitive smartphone market, it’s hard to stand out from the best mobile phones. As a result, brands big and small regularly cooperate with brands from other industries to promote their latest smartphones and have already put the associated brands forward for marketing purposes. Or just for entertainment purposes, the Special Edition models are definitely nothing new to the smartphone industry. Let’s take a look at some of the best and worst partnership ideas that have emerged in recent years. Now you can customize your smartphone without the help of photo lens experts.

In recent years, the Leica and Zeiss brands have appeared on various smartphones, and Hasselblad recently joined the OnePlus 9 series party as photography is a very important factor in consumer purchases. Today, the Camera Industry Association can help sell smartphones, although industry giants Apple and Samsung haven’t stopped this trend so far. The importance of these associations is still controversial. Some smartphone brands have received a lot of praise, but they are disappointing in terms of sales, such as Huawei’s P40 series and Leica’s Mate 40 (the US trade ban won’t help) and the Sony Xperia 1.II. Zeiss. In the latter case, it is difficult to name a smartphone brand that no longer cooperates with Zeiss, but this undoubtedly reduces the appeal of the so-called exclusive brand. The dual cooperation between Nokia and Zeiss and Light produced the bizarre Nokia 9 PureView (as shown in the image above). Light’s multi-touch technology was still in the experimental stage and hasn’t been copied since. That’s all you need to know about making this phone. Even with the popular PureView brand, we can’t convince Nokia’s five-camera setup to pay off.

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While some camera partnerships can work, they certainly cannot guarantee the quality of a photographic supercar smartphone. These aren’t the only big names in Lenovo gaming. Smartphones and supercars also seem to be perfect. The Huawei Mate series has several works painted with the Porsche brand and bodywork. Recent examples include Huawei Mate 40 RS and Watch GT2. Additionally, OnePlus has improved some flagship products with the help of McLaren designers. The last partnership ended after the release of OnePlus 7T Pro Edition, so we may not see OnePlus McLaren smartphones in the future. Let’s also not forget the release of Oppo Find X Lamborghini. Of course, high-end brands have higher prices and these bundles of phones don’t come cheap. The OnePlus 7T Pro McLaren Edition costs 799 pounds (about US $ 1,121), which is 100 pounds more than the standard model and a little more than paint. The models of the Huawei Porsche brand are even more expensive. In 2018, the price of the Mate 20 RS was 1,695 euros, which was much higher than the 1,050 euro price of the Mate 20 Pro. This is almost certain, although it is clear that these phones are convincing and should not be sold in bulk. Sleek and beautiful cameras and cars are just the brand’s latest trends in wireless. There is always a delicate bridge between technology and fashion. Just look at the real phenomenon of iPhone snobs.

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Since the era of regular phones, fashion brands have been seen flirting with phone associations. Most of the results are astonishing, almost terrible. One of my favorite classics is the Dolce & Gabbana Motorola Razr V3I, priced at £ 399 in gold and doesn’t even come with any accessories, although it does come with special D&G ringtones. Who will forget Vertu? Nokia has sold a small number of obsolete smartphones for over $ 10,000. Unsurprisingly, this business model bankrupted it in just a few years. But Vertu fought for some reason, robbing customers in China with the returned Aster P model for a price of 98,000 yuan (around US $ 14,000). Today’s high-end smartphones are not without fashion associations. The striped version is priced at US $ 2,480. That’s almost double the price of the standard Galaxy Z Flip. Thom Browne Galaxy Fold 2 is priced at US $ 3,299, but as Samsung said, “It’s not just an ecosystem, it’s a way of life. I think luckily there are a few people who don’t have to worry about the price. However, defective products are not entirely waste. But as early as 2006, there was no smartphone in the modern sense of Android.

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The best and worst smartphone brand partnerships - Android Authority

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