The secret to becoming a leading Pinterest influencer 2023

Becoming a social media influencer is a complete job in itself. There is a lot of competition from around the world. Whether you're promoting someone else's brand or developing a personal brand, you need to know exactly what to do. Become a Influence Pinterestr is a completely different ball game.

How to Become a Pinterest Influencer

Understanding Pinterest

It is necessary to explore the essence of Pinterest to become an important influencer. Don't dive into the influencer train with half-cooked strategies. Here are some things you should know about Pinterest.

Pinterest as a unique social media platform

On Pinterest, you don't just share the posts or images you want people to see. You pin them to make sure people will see it. Most of your visitors find your pins by searching for them. Your pins are on display because someone searched for them. They are not exposed because of your reputation. This is the main difference between Pinterest and other social media platforms.

Thanks to pins and repins, Pinterest posts stay around for a long time. The half-life of a pin is 14 weeks. To put things into perspective, the average tweet disappears from the feed in 48 seconds. The average half-life of a Facebook post is 90 minutes.

Pinterest as a search engine

Pinterest is not just another social media platform. Treat it like a full-fledged search engine. People don't visit Pinterest to casually start a conversation. They are looking for specific advice with very targeted interests.

Pinterest users connect to each other for a business partnership. The goal could be to gain followers for their brand or to promote a product. They are rarely there just to chat.

Look at Pinterest as a search engine disguised as a social media platform. This is the first tip that will allow you to become a successful Pinterest influencer. You will learn what and how to publish things and how to keep track of them.

Pinterest as a B2C mall

Pinterest searches and favorites contribute to online buyer's decisions. Sometimes bookmarks are not purposely accessible. But 93% of pinners use pins as a "buy" list.

Instagram is almost as visual as Pinterest. But it's a hub for gatherings and personal interactions. Pinterest is primarily an online market. Regular pinners pin what they want. This gives a clear picture of what is required. An influencer or retailer can easily pin similar things on their board to indicate availability. It is very visual and very simple if it is well done.

Generation Y prefers to shop on Pinterest. Over 50% of Americans love Pinterest because of its content. As an influencer, you need to find an agreement with your visitors. You can do this if you can remember what people on Pinterest are looking for. Home decor, food, art, travel and DIY tips are the most popular categories for Pinterest users.

We have established what Pinterest is. It's time to plan our maneuvers to become a successful influencer. Here's what you can learn from Pinterest's analytical records. Some advice comes from the best performing Pinterest influencers.

PREMIUM: These Pinterest tips for bloggers will help you promote your blogs and sites.

Product focus

Of course, the wording and quality of the image or video matter. But it’s the product that matters most. On other social media platforms, branding determines the value of a product. On Pinterest, the products pinned to your board determine your reputation as an influencer.

Organize your content correctly

The product is essential. But it is undeniable that the presentation always counts. Here are some tips on this:

Optimize your mobile content because that's where 80% of the action happens.
Short videos are more influential than long videos or pictures.
High quality images are always influential.
2: 3 vertical images work better.
Rich pins are the most informative. Use them whenever possible.
Make good use of the 200 characters for each pin.
Use short and relevant hashtags to increase the exposure of your pins. Yes, the hashtag trend has also taken hold on Pinterest.

Make the description user-friendly and informative to let the pins rank. It is very similar to Google's algorithm.

Stay relevant

Before becoming a Pinterest influencer, decide what you want to promote. It doesn't have to be a single product or brand. But it has to be something that goes with your lifestyle and your belief system.

When you live your life with consistency, it will be reflected in your pins. When your board has a coherent theme, big companies will take you seriously and want to invest in you as an influencer.

Also, make sure you don't miss out on the opportunities to become topical. If you're a solo travel influencer, plan ahead to pin relevant and useful content for the vacation. If you like food, consider seasonal foods or dishes. If you like movies, have a unique vision of new releases. Always keep your board fresh. Pins stay for weeks, but don't get lazy.

Optimize your website

Pinterest users are not casual browsers. They seek commitment and authenticity. As a successful Pinterest influencer, you need proof of credibility. Optimize your profile for Pinterest by following these steps:

Update your website and your company name.
Add a sincere description that includes everything you have to offer.
Add a Save button.
Have a relevant cover image.
Have a dedicated Pinterest button on each web page of your website.

Then read:

How to Become an Influencer on Twitter
How to Become a LinkedIn Influencer
How to Become a YouTube Influencer
How to become an influencer on Instagram.